The Ultimate List of the 60 Best SEO Tools (Free & Paid)

The Ultimate List of the 60 Best SEO Tools (Free & Paid)
The Ultimate List of the 60 Best SEO Tools (Free & Paid)

SEO tools are software or online platforms designed to assist website owners, digital marketers, and SEO professionals in optimizing their websites for search engines. These tools help in various aspects of search engine optimization (SEO), which is the practice of enhancing a website’s visibility on search engines like Google, Bing, and Yahoo.

SEO (Search Engine Optimization) tools are essential for optimizing your website’s visibility in search engine results pages (SERPs) and improving organic traffic. Here are some popular SEO tools that can help you with keyword research, on-page optimization, backlink analysis, performance tracking, and more:

Certainly! Here’s a list of 60 popular SEO tools, both free and paid, categorized for different purposes:

Keyword Research:

  1. Google Keyword Planner (Free)
  2. Semrush (Paid)
  3. Ahrefs (Paid)
  4. Ubersuggest (Free & Paid)
  5. (Free & Paid)

On-Page SEO:

  1. Yoast SEO (Free & Paid, WordPress plugin)
  2. SEMrush SEO Writing Assistant (Free & Paid)
  3. Screaming Frog SEO Spider (Free & Paid)
  4. Moz On-Page Grader (Free & Paid)
  5. Surfer SEO (Paid)

Technical SEO:

  1. Google Search Console (Free)
  2. Bing Webmaster Tools (Free)
  3. SEOquake (Free browser extension)
  4. DeepCrawl (Paid)
  5. Sitebulb (Paid)

Backlink Analysis:

  1. Ahrefs (Paid)
  2. Majestic SEO (Free & Paid)
  3. Semrush Backlink Analytics (Free & Paid)
  4. OpenLinkProfiler (Free)
  5. Monitor Backlinks (Free & Paid)

Rank Tracking:

  1. SEMrush (Paid)
  2. Ahrefs (Paid)
  3. Moz Rank Tracker (Free & Paid)
  4. SERPWatcher by Mangools (Free & Paid)
  5. AccuRanker (Paid)

Local SEO:

  1. Google My Business (Free)
  2. BrightLocal (Paid)
  3. Moz Local (Paid)
  4. Whitespark Local Citation Finder (Free & Paid)
  5. Local SEO Checklist (Free)

Mobile SEO:

  1. Google PageSpeed Insights (Free)
  2. Mobile-Friendly Test by Google (Free)
  3. MobileMoxie SERPerator (Free & Paid)
  4. Moz Mobile SEO Guide (Free)
  5. GTMetrix (Free & Paid)

Content Optimization:

  1. Grammarly (Free & Paid)
  2. Hemingway Editor (Free & Paid)
  3. Copyscape (Free & Paid)
  4. BuzzSumo (Free & Paid)
  5. LSI Graph (Free & Paid)


  1. Google Analytics (Free)
  2. Google Data Studio (Free)
  3. SEMrush Analytics Reports (Paid)
  4. Moz Analytics (Free & Paid)
  5. Crazy Egg (Paid)

Link Building:

  1. BuzzStream (Paid)
  2. Pitchbox (Paid)
  3. (Free & Paid)
  4. LinkMiner by Mangools (Free & Paid)
  5. NinjaOutreach (Paid)

Social Media:

  1. Hootsuite (Free & Paid)
  2. Buffer (Free & Paid)
  3. SocialBee (Paid)
  4. SEMrush Social Media Toolkit (Paid)
  5. Sprout Social (Paid)

SEO Browser Extensions:

  1. MozBar (Free & Paid)
  2. SEOquake (Free)
  3. Keywords Everywhere (Free & Paid)
  4. Check My Links (Free)
  5. NoFollow Simple (Free)

Remember, the effectiveness of these tools can vary based on your specific needs and goals. It’s also essential to stay updated on the latest trends and technologies in SEO.

Some popular tools with details are:

  1. Google Search Console: A free tool provided by Google that helps you monitor and maintain your site’s presence in Google Search results. It provides insights into how Google views your site, including indexing issues, keyword performance, and website errors.
  2. Google Analytics: Another free tool by Google that allows you to track website traffic, user behavior, and conversions. It provides valuable insights into your audience demographics, acquisition channels, and content performance, helping you make informed decisions to improve your site’s SEO.
  3. SEMrush: A comprehensive SEO toolkit that offers features such as keyword research, site audit, backlink analysis, rank tracking, and competitor analysis. SEMrush provides valuable insights into your competitors’ strategies and helps you identify opportunities to improve your own site’s SEO performance.
  4. Ahrefs: A powerful SEO toolset that includes features like keyword research, backlink analysis, content explorer, site audit, and rank tracking. Ahrefs provides detailed insights into your site’s backlink profile, allowing you to identify high-quality link-building opportunities and monitor your competitors’ link-building strategies.
  5. Moz Pro: Moz offers a suite of SEO tools, including keyword research, site audit, rank tracking, and link analysis. Moz Pro provides actionable insights and recommendations to help you improve your site’s visibility in search engine results.
  6. SEOptimer: SEOptimer is a free SEO audit tool that provides a comprehensive analysis of your website’s on-page SEO factors, including meta tags, headings, content quality, mobile-friendliness, and site speed. It offers actionable recommendations to help you optimize your site for better search engine rankings.
  7. Yoast SEO: A popular WordPress plugin that helps you optimize your website’s on-page SEO. Yoast SEO provides features such as XML sitemap generation, meta tags optimization, content analysis, and readability checks. It offers real-time suggestions to improve your content’s SEO and readability.
  8. Screaming Frog SEO Spider: A desktop-based tool that crawls your website to identify technical SEO issues, such as broken links, duplicate content, missing meta tags, and server errors. Screaming Frog SEO Spider provides valuable insights into your site’s structure and helps you identify opportunities for optimization.
  9. SpyFu: SpyFu is a competitive intelligence tool that allows you to spy on your competitors’ keywords, ad campaigns, and organic search rankings. It provides valuable insights into your competitors’ strategies and helps you identify opportunities to improve your own SEO performance.
  10. A keyword research tool that helps you discover long-tail keywords and related search queries for your content optimization efforts. provides keyword suggestions from various sources, including Google, YouTube, Bing, Amazon, and more, helping you uncover valuable keywords with high search volume and low competition.

These are just a few examples of the many SEO tools available to help you optimize your website and improve its visibility in search engine results. Depending on your specific needs and budget, you can choose the tools that best suit your requirements and goals.


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